Kao-Supassara becomes the first brand ambassador for Scholl Thailand.
Scholl, a leading Italian comfort footwear brand, has made a major surprise in the fashion and lifestyle industry by announcing "Kao - Supassara Thanachart," a talented actress, as Scholl Thailand's first brand ambassador. Kao is considered an icon of effortless beauty, possessing a charming beauty without trying too hard. This collaboration reflects a new direction for the world-class brand, marking a significant turning point in the brand's image in Southeast Asia. Scholl is fully entering the fashion and lifestyle world under the new concept "Everyday Comfort – Scholl Your Essential Partner," elevating comfort footwear to an indispensable partner for every activity.
Scholl chose to collaborate with "Kao - Supassara" as its brand ambassador after the brand has grown in the Thai market for over 36 years. The brand aims to attract young working consumers in Gen Y and Gen Z who are looking for shoes that combine comfort, health, and modern style. Scholl also revealed that Kao's image perfectly aligns with the brand's values in every dimension. With a simple yet interesting look, she represents modern women who live life to the fullest, with an easy-going, approachable lifestyle, yet maintaining style. This aligns with what Scholl wants to convey through the concept "Everyday Comfort – Scholl Your Essential Partner" to match current lifestyle trends. "Everyday Comfort" reflects shoes that are ready to support every step throughout the day, while "Your Essential Partner" indicates the elevation of comfort shoes from an "option" to a daily essential for the new generation.
Kao - Supassara Thanachart, the actress, expressed her feelings about working with Scholl, saying, "I am very happy and proud to be Scholl Thailand's first brand ambassador. Personally, I prioritize foot health. I already believe that good shoes are the heart of every activity and every look. Whether it's working, walking, or standing to film all day, if my feet are uncomfortable, it can ruin the whole day." She also shared her experience wearing Scholl shoes, "For me, 'Scholl' is a pair of shoes that everyone should have in their closet. Good shoes should be like this: light, soft, comfortable to walk in, and equally important, they have a beautiful, clean, minimalist design that is easy to match with outfits and truly fits my style. I really like the concept of Everyday Comfort – Scholl Your Essential Partner because it reflects that these shoes are ready to support us every day. I can just grab them and wear them without overthinking. These are the right shoes for this era."
In her debut as brand ambassador, Kao - Supassara appeared in a comfortable, minimalist outfit, wearing the Mela model shoes, known for their lightness, excellent foot support, and minimalist design that can be matched with various styles, from casual looks for relaxing days to simple yet detailed modern looks. This reaffirms the brand's intention that "fashion" and "function" can go hand in hand. Scholl is ready to support all lifestyles and outfits of the new generation with a new collection featuring 3 highlight models that perfectly blend design with comfort:
- Mela model: The popular adjustable back-strap sandals with new two-tone colors, easy to match with all looks for both leisure and workdays, with a sole that supports all foot contours.
- Hazel model: Classic slip-on sandals, simple yet stylish, with a small buckle detail that provides a snug fit. This model meets the demands of a casual look that expresses the wearer's chic personality.
- Pescura Moon Wedge model: Elevated sandals that cater to fashionistas, featuring Scholl's signature buckle, offering all-day comfort. These shoes are guaranteed to elevate any look.
Scholl continues to create quality footwear that offers both fashion and function. The trend for next year will focus on simple designs, using popular earth tones, lightweight materials that are easy to maintain, and maintaining the brand's core strength of comfort, which is Scholl's DNA.
The collaboration with Kao as the first brand ambassador in Thailand is a significant and noteworthy step for a global brand like Scholl. Soon, the brand will launch activities, campaigns, and new collections that will further propel Scholl into the fashion and lifestyle world, inviting Thais to pay more attention to choosing beloved shoes that are beautiful, stylish, comfortable, and reflect their individuality.
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